Ai Palette is an AI-first consumer insights platform designed for CPG brands. It helps businesses discover emerging trends in real time, launch data-informed products, and grow their brand by leveraging a vast dataset of 61 billion data points from 24 countries and 18 languages. The platform uses generative AI specifically trained on CPG data to generate ready-to-market product and marketing concepts from simple prompts. It also enables tracking of emerging brands and competitive analysis using digital data from search, social, and e-retail reviews and ratings.
Key Features
- Real-time Trend Discovery: Explore an expansive dataset to identify white space opportunities and understand consumer drivers.
- Product Concept Generation: Use Gen AI to quickly create product and marketing concepts tailored to CPG.
- Brand Growth: Track emerging brands and gain a competitive edge through digital data analysis.
Use Cases
- Innovation: Identify consistent themes for limited-time offers or new product lines, as demonstrated with Dole (60% revenue increase) and Olam (improved win rates).
- Renovation: Refresh existing products by describing sensory experiences, as done with Pringles (launch in under 6 months).
- Market Research: Replace traditional reports with faster, future-focused insights.
Who It’s For
The platform is built for CPG brands, including R&D, marketing, and consumer insights teams. It is used by major companies such as Diageo, PepsiCo, Mondelez, L'Oreal, Kellogg's, and Tata Consumer Products.
Key Benefits
- Real-time trend discovery from 61 billion data points across 24 countries
- Generative AI trained on CPG data for rapid concept generation
- Reduces market research costs compared to traditional methods
- Cuts product launch cycle time by 2-4 months
