Babbl Labs

Babbl Labs is a social video intelligence company that uses AI to extract structured data from YouTube videos at scale. It analyzes transcripts, identifies speakers, tracks brand mentions, measures sentiment, and maps sponsorship activity across millions of YouTube channels. The platform monitors 51M+ channels with 6 years of historical coverage and delivers data hourly.

Key Features

• Video Intelligence: Extract transcripts, sentiment, speaker context, brand mentions, topics, sponsorships, and more from millions of YouTube videos.
• Track Executive & Influencer Appearances: Know when any CEO, expert, or influencer appears on YouTube across long-form podcasts, interview shows, conference talks, and owned media.
• Social Listening & Product Sentiment: Track how a portfolio is talked about across YouTube's influential voices with structured sentiment scoring.
• Monitor Brand Sponsorship Activity: See which brands are sponsoring which creators, how much they're paying, and how they're performing.
• Data Delivery: Access through REST API, S3 bucket integration, or direct Snowflake share. Data is provided in JSON format with both real-time streaming and batch delivery options.

Who It's For

Trading firms, PR and communications teams, ad buyers, agencies, brands, and enterprise intelligence teams.

Data Quality

Multi-stage pipeline with automated quality checks, entity resolution verification, and speaker validation. Speaker verification system has >99% accuracy on known experts.