How is Brainsight different from other tools?

Brainsight is platform-agnostic, supporting images, URL uploads, HTML5 ads, and videos with brand/text tracking. It offers proprietary Attention Benchmarks for display, social, and DOOH advertising, all in one platform.

What does a Brainsight trial look like?

We offer a hassle-free trial period. Just sign up and play with it. No credit card needed.

How accurate is Brainsight?

Brainsight's predictions achieve 94% accuracy compared to live eye-tracking studies, based on validated research and extensive real-world training data.

How is predictive eye-tracking different from live?

Instant attention and viewing behaviour is based on visual stimuli triggering the survival/reptilian brain and lasts about 3 seconds. The first is highly predictable; visual engagement needs to be measured with live research.

How fast do I get results?

Brainsight delivers instant predictions. Upload an image or video and within seconds you receive a detailed heatmap and insights. Videos take a bit longer and you get an email when processed.

Brainsight

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Predict visual attention instantly with AI

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Image AnalysisAttention Analytics

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Brainsight is a predictive attention software platform powered by AI-driven predictive eye-tracking. It helps brands, agencies, and UX/Conversion teams optimize creatives before media spend or go-live. Users upload an image, video, or landing page and receive predictive insights such as eye-tracking heatmaps, scan paths, and benchmarked metrics for attention and clarity within seconds.

Key Features

Predictive Heatmaps: Highlight high and low attention areas; Peekthroughs reveal what is seen instantly; Gazeplots show natural viewing order.
Metrics & Benchmarks: Attention Score predicts how likely an ad will be noticed; Clarity Score assesses visual comprehensibility.
Actionable Insights: AI-powered analysis to assess attention, clarity, key messaging, branding, and conversion potential. Supports pre-testing, variant comparison, and Areas of Interest analysis.
Platform Support: Works with images, videos, URL uploads, HTML5 ads, and includes brand/text tracking for video.

Who It’s For

Agencies (media, creative), brands, and UX & Conversion teams looking to reduce ad waste, improve brand visibility, and strengthen conversion performance without live research.

starting price

€229month/ monthly(team)

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Brainsight

Key Features

Who It’s For

1How is Brainsight different from other tools?

2What does a Brainsight trial look like?

3How accurate is Brainsight?

4How is predictive eye-tracking different from live?

5How fast do I get results?

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