Dazzle
Automate media research and outreach for impactful PR campaigns
Target Audience
- PR agencies
- Corporate communications teams
- Media relations specialists
- Content marketers focusing on earned media
Hashtags
Overview
Dazzle is an AI assistant that handles the grunt work of PR campaigns by finding perfect journalist matches for your stories in real-time. It saves hours by automatically gathering contact details, outlet information, and journalist preferences while helping teams collaborate on media lists. Built by PR professionals, it turns chaotic research into strategic outreach that actually gets coverage.
Key Features
Real-time matching
Instantly connects stories with relevant journalists using live data
Journalist intel
Provides beats, contact info, and recent coverage context
Collaborative lists
Team-friendly media lists with automatic updates
AI recommendations
Suggests additional targets based on story content
Context-aware search
Understands campaign goals to refine results
Use Cases
Find journalists for niche stories
Build team media lists in minutes
Craft data-driven pitch angles
Identify podcast opportunities
Research outlet editorial styles
Pros & Cons
Pros
- Saves 50%+ time on media research (per user testimonials)
- Always-updated contact database beats static media lists
- Collaboration features prevent team duplication
- Contextual understanding improves pitch relevance
Cons
- Primarily focused on PR use cases (limited to media outreach)
- May require PR domain knowledge for best results
- Real-time data depends on external source freshness
Frequently Asked Questions
How does Dazzle find better journalists than manual search?
Combines AI analysis of story context with real-time data on journalist interests and recent coverage
Can it help craft actual pitches?
Provides strategic angles and insights based on journalist preferences, but doesn't write full pitches
How current is the contact information?
Data is updated continuously using multiple sources including recent articles and social media
Reviews for Dazzle
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