Dema

Dema is an AI-powered commerce analytics platform that unifies orders, marketing, inventory, customers, and store sales into a commerce-native data model. It provides three main products on top of this unified data: an AI Agent, Unified Measurement (Marketing Mix Modeling and incrementality testing), and Self-serve Analytics.

The AI Agent can answer questions about commerce performance by reading from Dema's intelligence layer, which includes 100+ metrics and 40+ dimensions. It supports custom instructions and automated skills that run on schedules or triggers. The Agent can execute actions through 30+ integrations, including Google Ads, Meta Ads, Shopify, Google Analytics, and Klaviyo.

Key Features

• Agent chat: Ask about profit, attribution, inventory, and cohorts.
• Skills: Pre-built or custom analysis workflows that can be triggered manually or automatically.
• Marketing Mix Modeling: Bayesian MMM with diminishing-returns curves for channel spend optimization.
• Incrementality testing: Geo-based lift tests that feed back into the MMM.
• Self-serve Analytics: Point-and-click exploration with 100+ metrics, 40+ dimensions, and custom dashboards.
• Customer segmentation: Rule-based segment creation with LTV and order conditions.
• Team collaboration: Star reports, share links, assign teams, and restrict access.

Key Benefits

• Unified data model across orders, marketing, inventory, and customers
• AI Agent that can answer questions and execute actions
• Built-in Marketing Mix Modeling and incrementality testing
• 30+ integrations with major commerce and ad platforms