Greenbids
Reduce carbon emissions from digital advertising campaigns
Target Audience
- Digital advertisers
- Media buying agencies
- Sustainability-focused marketers
- Publishers monetizing content
Hashtags
Overview
Greenbids uses AI to optimize programmatic and YouTube ad campaigns while reducing their environmental impact. It helps advertisers maintain campaign performance while cutting carbon waste equivalent to thousands of tons of CO2 monthly. The tool addresses both media efficiency and sustainability goals through machine learning-powered optimizations.
Key Features
Carbon Tracking
Measures and reduces ad campaign emissions in real-time
AI Optimization
Improves media buying efficiency by 27% on average
Supply Chain Analysis
Identifies wasteful intermediaries in programmatic ads
Viewability Boost
Reduces non-viewable ads by optimizing placements
Use Cases
Reduce carbon footprint of YouTube ads
Optimize programmatic advertising efficiency
Recover wasted ad spend from low-quality placements
Improve campaign ROI while being eco-conscious
Pros & Cons
Pros
- Simultaneously improves ad performance and sustainability
- Quantifies carbon savings with measurable results
- Works across programmatic and YouTube ecosystems
- Reduces non-viewable ads by 35% on average
Cons
- Primarily focused on programmatic/YouTube (limited to other channels)
- No clear self-service option shown - requires demo booking
Reviews for Greenbids
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