Klaviyo is a unified B2C CRM platform that helps businesses create personalized, data-driven marketing campaigns across email, SMS, mobile push, WhatsApp, and web. It combines marketing automation, customer service, analytics, and a customer data platform into a single system. Klaviyo’s AI capabilities include a Marketing Agent (AI strategist and assistant) and Customer Agent (AI support and sales rep), enabling automated cross-channel flows, predictive analytics, and real-time personalization. The platform integrates with over 350 apps, including Shopify, WooCommerce, and BigCommerce, and offers a marketplace for additional extensions. It is built for enterprise brands seeking to replace fragmented legacy stacks, with features like unified customer profiles, advanced segmentation, and analytical tools. Klaviyo also provides developer APIs, SDKs, and webhooks for custom integrations.
Key Benefits
- Unified B2C CRM combining marketing, service, analytics, and data platform
- 350+ native integrations with ecommerce platforms and other tools
- AI-powered agents for marketing and customer service automation
- Omnichannel support including email, SMS, mobile push, WhatsApp, and web