Lately
Generate high-performing social media posts from existing content

Overview
Lately uses AI to transform your existing blogs, videos and podcasts into engaging social media content that actually gets clicks. The AI learns from your best-performing posts to maintain brand voice and maximize engagement. Perfect for businesses of all sizes looking to scale their social media presence without constant content creation.
Key Features
AI Autogenerator
Turns long-form content into multiple social posts automatically
Hootsuite Integration
Connect existing Hootsuite accounts without switching platforms
Parent Dashboards
Manage multiple accounts/brands from centralized control panels
Performance Analytics
Identifies top-performing content to inform future strategy
Content Repurposing
Transforms videos/podcasts into text-based social content
Use Cases
Manage multiple brand social accounts
Maintain consistent franchise messaging
Boost organic social engagement
Repurpose long-form content efficiently
Enable employee social advocacy
Pros & Cons
Pros
- AI learns from your specific best-performing content
- Scalable solution for global enterprises and franchises
- Integrates with popular social management tools
- Detailed analytics to optimize content strategy
Cons
- Learning curve for advanced features
Pricing Plans
Personal
monthlyFeatures
- 1 user
- 5 social accounts
- Basic analytics
- AI content generator
Professional
monthlyFeatures
- 3 users
- 15 social accounts
- Advanced analytics
- Team collaboration
Team
monthlyFeatures
- 10 users
- 30 social accounts
- Custom branding
- Priority support
Enterprise
annualFeatures
- Unlimited users
- Dedicated account manager
- SAML/SSO
- Custom integrations
Pricing may have changed
For the most up-to-date pricing information, please visit the official website.
Visit websiteFrequently Asked Questions
How does Lately's AI learn my brand voice?
Analyzes your top-performing historical content to maintain consistency
Can I use existing Hootsuite accounts?
Yes, connect without switching platforms using our integration
What content types can I repurpose?
Blogs, videos, podcasts, and other long-form content
Integrations
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