Lately

Lately is an AI-powered social media content platform that helps marketing teams create, schedule, and optimize posts that drive engagement. The platform uses generative AI to transform a user's content into dozens of channel-specific social posts, learning and adapting to the brand's voice over time. It aims to replace manual planning, writing, and approval cycles with a streamlined, data-driven workflow.

Key Features

• AI social content writer that generates posts from diverse input content.
• Automatic scheduling for months ahead, with learning from audience preferences.
• Multi-language support (English, Spanish, Italian, Portuguese, Japanese, German, and more).
• Integrations with HubSpot Marketing Hub, Hootsuite, Sprinklr, and Salesforce.

Who It's For

Lately is designed for social media marketing teams of all sizes, including global enterprises, franchises, small businesses, and social media agencies. It also offers solutions for social selling and employee advocacy.

Workflow

Users feed their content into Lately, which then crafts and schedules posts across multiple social channels. The AI continuously learns from post performance to improve future content.

Key Benefits

• Generates dozens of channel-specific posts from diverse content.
• Learns and adapts to brand voice over time.
• Supports multiple languages.
• Integrates with major platforms like HubSpot and Hootsuite.