Magnifi

Magnifi is a cloud-based AI platform that automates video tagging, highlight generation, and content production for broadcasters, sports organizations, and news outlets. It uses AI to detect key moments in live or recorded video, auto-tag metadata, and create bite-sized clips optimized for social media and digital platforms.

Key Features

• AI-Powered Highlight Generation: Automatically generate, resize, and publish highlights from a centralized platform.
• Rule-Based Automated Workflows: Set up rules to trigger content creation based on real-time game moments.
• Automatic Aspect Ratios: Resize videos for any platform with automated content resizing.
• One-Click Social Publishing: Publish directly to social media with GenAI captions, thumbnails, and geogating.
• Multilingual Content: Generate subtitles and dubbing in 50+ languages for broader reach.

Use Cases

• Sports Highlight Creation: Create and distribute match highlights within seconds for digital channels.
• Live Broadcast Clipping: Automatically clip and tag live streams for instant replay and social sharing.
• Archive Content Enrichment: Tag and repurpose archived footage to make it searchable and monetizable.

Who It’s For

Magnifi is built for broadcasters, sports leagues, rights owners, and news organizations looking to scale video content production, reduce costs, and increase audience engagement.

Workflow

Users can connect a live RTMP/HLS/SRT stream or upload MP4 files to the Magnifi platform. The AI models detect events, tag moments, and generate clips based on preset rules. Outputs can be automatically resized and published to social media, CMS, or cloud storage.

Magnifi claims to process over 12 million video hours, accelerate content creation by 15x, and reduce production costs by up to 80%. It is trusted by major sports and media brands including FIFA+, IPL, Mountain West, and Zee5.

Key Benefits

• Accelerates content creation by up to 15x
• Reduces production costs by up to 80%
• End-to-end platform from tagging to publishing
• Supports multilingual content in 50+ languages