AB Tasty

AB Tasty is an AI-powered experimentation and personalization platform that helps businesses optimize digital experiences. It combines web experimentation, feature experimentation, personalization, rollouts, and commerce recommendations into a single solution. The platform includes an AI agent named Evi that transforms complex data into clear, actionable strategies, and AdaptiveCX for real-time predictive personalization of anonymous visitors.

Key Features

• Web Experimentation: A/B testing and multivariate testing to optimize conversion rates.
• Feature Experimentation: Feature flags and gradual rollouts to reduce risk.
• Personalization: Tailored experiences based on user behavior and segments.
• Commerce: Product recommendations and e-merchandising.
• EmotionsAI: Analyze emotional responses to content.
• AI Agent Evi: Evidence-based marketing assistant for hypothesis generation, visual editing, and reporting.
• AdaptiveCX: Real-time identification and engagement of anonymous visitors using predictive AI.

Use Cases

• Maximize ROI by basing decisions on data from the start.
• Increase engagement through interactive and personalized customer journeys.
• Improve customer loyalty by personalizing touchpoints.
• Reduce risk with progressive feature deployment and one-click enablement/disablement.

Who It’s For

• CRO and UX managers
• Digital marketing managers
• Product managers
• eCommerce teams

AB Tasty provides a customer success team and a partner network to support implementation and strategic growth. The platform is designed to scale with businesses, offering advanced statistical models, security, and performance.

Key Benefits

• Maximizes ROI through data-driven decisions
• Increases engagement with personalized experiences
• Improves customer loyalty
• Reduces risk with gradual rollouts and easy feature toggling