Proxima
Lower customer acquisition costs with AI-powered audience targeting
Target Audience
- Digital Marketing Directors
- DTC Brand Managers
- E-commerce Growth Teams
Hashtags
Overview
Proxima helps businesses optimize digital advertising through predictive data intelligence. Its AI Audiences analyze millions of commerce insights to target high-value customers across platforms. Marketers can scale campaigns profitably while overcoming iOS14 tracking limitations and audience fatigue.
Key Features
AI Audiences
Custom audience segments built from millions of commerce data points
Predictive Analytics
Identifies high-value customers likely to convert
Cross-Platform Targeting
Works across Meta ads and other digital media channels
Efficiency Guarantee
Performance-backed advertising optimization
Use Cases
Scale Meta ad campaigns efficiently
Improve return on ad spend (ROAS)
Overcome iOS14 tracking limitations
Find new customer segments
Reduce customer acquisition costs
Pros & Cons
Pros
- Proven 7.5%+ ROAS improvement in case studies
- Effective post-iOS14 tracking solution
- Works across multiple brands/verticals
- Reduces audience testing time
Cons
- Primarily focused on DTC/e-commerce brands
- Beta features (like Data Intelligence) not fully launched
Frequently Asked Questions
Does Proxima integrate directly with Meta Ads?
Yes, Proxima's AI Audiences are designed for seamless implementation in Meta advertising campaigns
How does Proxima handle iOS14 privacy changes?
Uses predictive modeling rather than device tracking to maintain targeting effectiveness
Is this suitable for small businesses?
Case studies focus on established DTC brands; effectiveness may vary by company size
Reviews for Proxima
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