PulpoAR
Transform beauty shopping with augmented reality try-ons
Target Audience
- Beauty e-commerce retailers
- Cosmetics brands
- Brick-and-mortar beauty stores
Hashtags
Overview
PulpoAR lets customers virtually test makeup, hair colors, and nail polish through augmented reality. Helps beauty retailers reduce shopping cart abandonment by up to 30% while improving hygiene in physical stores. Provides data analytics to help businesses understand customer preferences and optimize product offerings.
Key Features
Facial Feature Tracking
Precisely maps facial movements for realistic makeup simulations
AR Color Matching
85% accurate digital color transformation for hair/nail trials
Touchless Trials
Smart mirror solution eliminates physical product contact
Cross-Platform Access
Web, mobile app, and in-store mirror compatibility
Conversion Analytics
Tracks user sessions, conversion rates, and revenue impact
Use Cases
Try makeup virtually before purchase
Test hair colors with hyper-realistic accuracy
Experiment with nail polish shades in seconds
Analyze customer trial data for insights
Enable touchless in-store experiences
Pros & Cons
Pros
- Reduces cart abandonment by 30% (per case studies)
- Combines web, mobile, and physical store solutions
- Includes business analytics for data-driven decisions
- 85% color accuracy enhances customer confidence
Cons
- Primarily focused on beauty vertical only
- Requires camera access for full functionality
Reviews for PulpoAR
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