Roll is an AI-powered video creation app for iPhone that enables users to produce studio-quality remote videos using just their phone. It combines advanced AI with iPhone cameras to deliver professional effects such as HDR, cinematic bokeh, and simulated camera movements (pan, dolly, crane) without the need for physical equipment. The app automatically edits videos in minutes, offers multicam support with tight and wide shots from a single phone, and optimizes image quality with HEVC. Key features include automatic lighting detection and body rect sensing for perfectly framed shots. Designed for remote video production, Roll is ideal for podcasts, webinars, virtual conferences, remote interviews, fireside chats, and customer testimonials. Some advanced features like text-based editing and multi-platform publishing are marked as coming soon.