Sequel

Sequel is a virtual event platform that enables revenue teams to host live, simulive, and on-demand webinars directly on their own website. By embedding webinars into the CMS, attendees remain on the brand's domain, preserving the owned experience and capturing first-party engagement data. The platform unifies in-event behavior—such as watch time, poll responses, questions, and CTA clicks—with post-event website activity, syncing it to CRM and marketing automation platforms like Salesforce, HubSpot, and Marketo in real time.

AI is embedded throughout the platform. Sequel AI interprets engagement signals to help prioritize high-intent contacts, supports behavior-based personalization, and automatically repurposes webinars into blog posts, video clips, transcripts, and multi-language content. This turns a single event into a scalable content engine without additional manual effort.

Sequel is designed for mid-market and enterprise teams, offering tiered plans that scale with capabilities like advanced personalization, CRM integrations, security requirements, and attendee volume. The platform supports SOC 2 compliance, SSO via SAML/Okta/Google Workspace, and integrations with Snowflake for advanced analytics.

Key Features

• Embed live, simulive, and on-demand webinars directly into your website
• Capture unified first-party engagement data (watch time, polls, questions, CTA clicks, post-event visits)
• Real-time CRM sync with Salesforce, HubSpot, Marketo
• AI-powered content repurposing: blog posts, clips, transcripts, multi-language dubbing
• Audience insights and Sequel Score for lead prioritization
• Enterprise-grade security: SOC 2, SSO, data governance

Who It’s For

Revenue teams, marketing operations, and CMOs at enterprise and high-growth companies looking to turn webinars into pipeline intelligence while keeping traffic on their own domain.

Key Benefits

• Keeps high-intent traffic on your own domain, preserving brand experience
• Captures unified first-party engagement data across in-event and post-event behavior
• Real-time CRM sync enables immediate sales action on intent signals
• AI automates webinar repurposing into blog posts, clips, and transcripts