Sift is an AI-powered fraud prevention platform that helps businesses secure the digital customer journey and reduce risk. The platform protects against account takeover, payment fraud, chargeback fraud, content scams, and first-party abuse. It is powered by a global data network of approximately 1 trillion annual events, representing over 700 global brands, and serves 1.6 billion authentic digital citizens. Sift provides instant detection and risk decisioning at every stage of the user journey, from signup and login to account activity, transactions, and post-transaction. It is used by companies such as Poshmark, Swan Bitcoin, Harry's, and Patreon, and is recognized by G2 as a leader in e-commerce fraud protection. The platform is designed for fraud and compliance teams, product managers, IT operations, cyber security professionals, and CFOs. Sift offers products like Payment Protection and Account Defense, and provides a Sift Score API for building internal risk models.
Key Benefits
- AI-powered fraud detection and automation
- Global data network of ~1T annual events for accurate decisioning
- Protects against multiple fraud types (account takeover, payment fraud, chargebacks)
- Helps reduce chargeback rates (e.g., Harry's saw ~85% decrease)