PersonaLive

PersonaLive is a consumer segmentation platform designed for retail marketers. It organizes every U.S. household into one of 17 high-level groups and 80 behavioral segments based on actual behaviors—demographics, social media activity, mobile movement data, and credit card transactions. Users can upload contact lists or visitation reports to identify their most valuable segments, analyze market share and consumer spend, and craft tailored multi-channel campaigns. The platform enables appending segments to CRM data, analyzing segment performance and LTV, and activating target audiences across channels like Meta, TikTok, Google, and direct mail.

Key Benefits

• Segments based on actual consumer behaviors (social, mobile, web, spend)
• 17% average increase in predicting retail behavior