Spatial.ai
Segment retail audiences using AI-powered behavioral insights
Target Audience
- Retail marketers
- Advertising agencies
- Commercial real estate professionals
- CPG companies
Hashtags
Overview
Spatial.ai helps retailers and marketers make smarter decisions by analyzing consumer behaviors across social media, mobile movements, and spending patterns. It turns complex data into actionable segments for targeted advertising, location selection, and competitor analysis. The platform claims to boost campaign performance by up to 50% through precise audience targeting.
Key Features
Behavioral Segmentation
Categorizes consumers using 80+ behavioral segments
Market Comparison
Compare brand performance against competitors by segment
Multi-Channel Targeting
Export segments to Meta, TikTok, Google, and direct mail
CRM Integration
Enrich customer lists with behavioral segment codes
Spend Analysis
Track consumer spending across 2,000+ brands
Use Cases
Analyze market share vs competitors
Create personalized ad campaigns
Select optimal store locations
Target audiences across social platforms
Track consumer spending patterns
Pros & Cons
Pros
- Combines social, mobile, demographic, and spending data
- Integrates directly with major ad platforms
- Provides actionable competitor insights
- Offers real-time consumer spend tracking
Cons
- Primarily focused on U.S. market
- Requires data uploads for full functionality
Frequently Asked Questions
Are people really more than demographics?
Yes, PersonaLive analyzes social activity, mobile movements, and spending patterns alongside demographics for 17% better retail behavior prediction.
Where does the data come from?
Uses aggregated, anonymized data from mobile providers, credit card transactions, census records, and public social profiles.
How can PersonaLive help me?
Helps append segments to CRM data, analyze customer value, and activate targeted campaigns across multiple channels.
Integrations
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