Sprout Social
Streamline social media management across marketing and customer care
Overview
Sprout Social helps businesses manage all their social media channels in one place. It lets teams schedule posts, analyze performance metrics, and respond to customers faster using AI-powered tools. The platform turns social data into actionable insights for marketing strategies and customer service improvements, making it essential for brands looking to strengthen their online presence.
Key Features
AI Automation
Smart tools for content scheduling and customer response prioritization
Unified Inbox
Manage messages from all social platforms in a single interface
Influencer CRM
Track and manage brand partnerships with content creators
ROI Analytics
Custom reports showing social media's impact on business goals
Employee Advocacy
Easily share approved content through employee networks
Use Cases
Schedule cross-platform social campaigns
Track brand sentiment and campaign performance
Manage customer inquiries from unified inbox
Coordinate influencer marketing campaigns
Amplify content through employee networks
Pros & Cons
Pros
- All-in-one platform reduces tool switching
- AI-powered insights save analysis time
- Enterprise-grade security and scalability
- Integrates with major social networks and Salesforce
Cons
- Steep learning curve for advanced features
- Premium features require higher-tier plans
- Pricing unclear without demo request
Pricing Plans
Standard
monthly/yearlyFeatures
- 5 social profiles
- Basic publishing & analytics
- Limited reporting
Professional
monthly/yearlyFeatures
- 10 social profiles
- Competitor reports
- Message spike alerts
Advanced
monthly/yearlyFeatures
- Unlimited social profiles
- Premium analytics
- Dedicated support
Enterprise
annualFeatures
- Custom workflows
- Single sign-on (SSO)
- 24/7 priority support
Pricing may have changed
For the most up-to-date pricing information, please visit the official website.
Visit websiteFrequently Asked Questions
Can Sprout Social help measure social media ROI?
Yes, premium analytics features provide custom reports showing social media's impact on business objectives.
Is there a free version available?
No, but a 30-day free trial with full platform access is offered.
How many social profiles can I manage?
Depends on plan: Ranges from 5 profiles in Standard to unlimited in Advanced/Enterprise tiers.
Integrations
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