ActiveCampaign
Automate personalized customer experiences across channels
Target Audience
- Marketing teams
- Ecommerce businesses
- Small business owners
- Digital agencies
Hashtags
Overview
ActiveCampaign helps businesses streamline marketing and customer relationships through automation. It lets you create targeted email campaigns, manage contacts intelligently, and deliver consistent messaging across email, SMS, and social media. The platform uses AI to optimize content and automate repetitive tasks, saving teams hours while improving customer engagement. Over 180,000 businesses use it to turn leads into loyal customers.
Key Features
Omnichannel Marketing
Coordinate email, SMS, and social campaigns in one place
Integrated AI
Auto-optimize content and predict customer actions
Marketing Automation
Create workflows for lead nurturing and retention
Dynamic Content
Personalize emails and landing pages for each recipient
CRM Integration
Track sales pipelines alongside marketing campaigns
Use Cases
Automate ecommerce customer journeys
Design personalized email campaigns
Track marketing ROI with analytics
Build AI-powered segmentation rules
Manage multi-location marketing
Pros & Cons
Pros
- All-in-one platform combining marketing and CRM
- Powerful automation builder with pre-made templates
- Strong focus on personalization capabilities
- Serves businesses from solopreneurs to enterprises
Cons
- Steep learning curve for advanced features
- Higher-tier plans required for full functionality
- Limited A/B testing in base plans
Pricing Plans
Lite
monthlyFeatures
- Email marketing
- Marketing automation
- Basic reporting
Plus
monthlyFeatures
- CRM with deal pipelines
- Custom branding
- Advanced reporting
Professional
monthlyFeatures
- Predictive sending
- Site messaging
- Custom user roles
Enterprise
monthlyFeatures
- Dedicated account rep
- HIPAA compliance
- Custom security reviews
Pricing may have changed
For the most up-to-date pricing information, please visit the official website.
Visit websiteFrequently Asked Questions
Is there a free plan?
No free plan, but we offer a 14-day free trial with full feature access
What industries does this work best for?
Ecommerce, agencies, SaaS, healthcare, education, and nonprofits
How does the AI feature work?
AI optimizes send times, predicts customer behavior, and suggests content improvements
Integrations
Reviews for ActiveCampaign
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