Alfi
Deliver targeted ads in rideshare vehicles using AI audience analysis
Target Audience
- Digital out-of-home advertisers
- Rideshare vehicle networks
- Retail brands with physical locations
Hashtags
Overview
Alfi uses AI-powered screens in Uber and Lyft cars to show relevant ads based on passenger demographics detected through computer vision. The system works without tracking personal data, giving advertisers real-time analytics about who saw their ads while maintaining privacy compliance.
Key Features
Real-Time Matching
Serve ads based on live audience demographics
Privacy Compliance
No personal data tracking or cookies used
Demographic Detection
AI analyzes age/gender through camera feeds
Verified Impressions
Confirm actual ad views with audience data
Live Analytics
View campaign performance metrics in real-time
Use Cases
Target ads in Uber/Lyft vehicles
Deliver retail promotions
Measure DOOH campaign effectiveness
Pros & Cons
Pros
- Unprecedented targeting precision for out-of-home ads
- Fully compliant with GDPR/CCPA privacy regulations
- Real-time audience data and analytics
- Ethical ad delivery without personal tracking
Cons
- Limited to digital out-of-home/rideshare contexts
- Requires camera access for demographic analysis
Frequently Asked Questions
What is ALFI?
ALFI is an intelligent software powered by AI and computer vision that creates relevant, privacy-focused digital out-of-home advertising experiences for rideshare and retail environments.
How does it benefit advertisers?
Provides real-time audience matching, impression verification, and analytics unavailable in traditional DOOH advertising.
Is ALFI GDPR and CCPA compliant?
Yes, Alfi's technology meets GDPR, CCPA, and HIPAA standards without using cookies or personal identifiers.
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