Analyze consumer behavior across social platforms
Brandwatch helps businesses understand online conversations and customer sentiment through social media listening. It provides tools for tracking brand health, identifying trends, and managing marketing campaigns across major platforms. Teams can use its AI-powered insights to improve crisis response, find relevant influencers, and make data-driven decisions about their brand strategy.
AI-powered social media trend analysis and insights
Connect social data to other business systems
Monitor 100+ social networks and forums
Find relevant brand advocates automatically
Instant notifications for emerging crises
Yes, existing Falcon customers can log in via the top-right menu to access their data
Retail, healthcare, finance, education, technology, and media/entertainment
Yes, Brandwatch Academy provides certification courses and upskilling resources
This tool is best for:
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Brandwatch can be integrated with these apps and services:
Recent data shows that Brandwatch has 677.9K monthly visits (1.9% increase from the previous month), 41.0% bounce rate, and average 3.94 pages per visit.
Traffic is primarily driven by 6 different sources, with users from 5 countries worldwide, led by Mexico contributing 28% of total traffic. SEO performance is shown by 5 tracked keywords, with "brandwatch" being the top-performing keyword with 78.6K monthly searches. See below for more info.
Monthly Visits
677.9K
Pages per Visit
3.94
Bounce Rate
41.0%
Average Time on Site
4m 1s
| SEO Keyword | Volume | CPC |
|---|---|---|
| brandwatch | 78.6K | $4.48 |
| hootsuite | 261.4K | $6.15 |
| brand watch | 3.4K | $6.75 |
| brandwatch login | 2.3K | $5.10 |
| meltwater | 100.2K | $9.13 |
| Source | Traffic Share |
|---|---|
| Direct | 52% |
| Search | 41% |
| Social | 1% |
| Referrals | 6% |
| Country Name | Traffic Share |
|---|---|
 | 28% |
 | 16% |
 | 12% |
 | 5% |
 | 3% |
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