Brandwatch
Analyze consumer behavior across social platforms
Overview
Brandwatch helps businesses understand online conversations and customer sentiment through social media listening. It provides tools for tracking brand health, identifying trends, and managing marketing campaigns across major platforms. Teams can use its AI-powered insights to improve crisis response, find relevant influencers, and make data-driven decisions about their brand strategy.
Key Features
Iris AI
AI-powered social media trend analysis and insights
API Access
Connect social data to other business systems
Cross-Platform Coverage
Monitor 100+ social networks and forums
Influencer Identification
Find relevant brand advocates automatically
Real-Time Alerts
Instant notifications for emerging crises
Use Cases
Research consumer trends
Track brand health metrics
Monitor crisis situations
Optimize marketing campaigns
Identify industry influencers
Pros & Cons
Pros
- Comprehensive social listening across 100+ platforms
- AI-powered predictive analytics (Iris)
- Tailored solutions for multiple industries
- Enterprise-grade security and integrations
Cons
- Custom solutions require sales contact
Frequently Asked Questions
Can I access my existing Falcon.io account through Brandwatch?
Yes, existing Falcon customers can log in via the top-right menu to access their data
What industries does Brandwatch support?
Retail, healthcare, finance, education, technology, and media/entertainment
Do you offer training for new users?
Yes, Brandwatch Academy provides certification courses and upskilling resources
Integrations
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