Claap is an AI-powered sales intelligence platform that captures every sales conversation—from online meetings, phone calls, in-person interactions, and emails—without requiring a bot to join the call. It automatically transcribes conversations in 99+ languages, generates structured notes, and enriches CRM records with deal scoring methodologies like MEDDIC and SPICED. Built-in AI agents can score deals, draft follow-ups, and surface risks, while external agents can be activated via MCP to power outbound campaigns or generate battlecards. Claap also provides coaching at scale with scorecards and call reviews, helping managers identify skill gaps and share best practices. Teams using Claap report saving 2-10 hours per person per week.
Key Features
- No-bot recording: Capture calls without a meeting bot, preserving trust.
- Multilingual transcription: Support for 99+ languages and accents.
- CRM auto-enrichment: Automatically update properties, custom fields, and score deals against sales methodologies.
- AI agents: Built-in agents for deal scoring, follow-ups, and risk detection; external agent integration via MCP.
- Sales coaching: Scorecards, call reviews, and skill gap analysis.
Who It’s For
Sales reps, sales leaders, and RevOps teams looking to streamline post-call workflows and improve deal visibility.
Integrations
HubSpot, Salesforce, Attio, Pipedrive, custom CRM via API, and external AI agents via MCP.
Key Benefits
- No-bot recording builds trust with prospects
- Automatically enriches CRM with structured notes
- Supports multilingual transcription in 99+ languages
- Built-in AI agents for deal scoring and coaching