Conversion

Conversion is an AI-native B2B marketing automation platform that uses AI agents to automate repetitive marketing operations tasks. It unifies CRM and warehouse data into a single flexible data model, enabling real-time personalization across the customer lifecycle. The platform includes a drag-and-drop Email Studio with live CRM and warehouse field personalization, a visual automation builder with real-time triggers, and AI agents for campaign creation, data analysis, personalization at scale, and platform auditing. It supports integrations with Salesforce, Snowflake, BigQuery, and Slack, and provides enterprise-grade security with SOC 2 and GDPR compliance. Conversion is designed for marketing operations teams and marketing leaders looking to replace legacy MAPs like Marketo, HubSpot, and Pardot with an AI-powered system. Key features include a flexible data model that connects CRM and warehouse data, dynamic email personalization, real-time workflows, query engine and segmentation, forms and landing pages, CRM sync with audit logs, reporting tied to pipeline and revenue, liquid templating, A/B testing, and RBAC controls.

Key Benefits

• AI agents automate repetitive MarOps work
• Unifies CRM and warehouse data into one model
• Real-time personalization across the lifecycle
• Enterprise-grade security (SOC 2, GDPR)