Entail is an organic marketing platform that helps businesses generate revenue from SEO and social media. It offers two main products: Entail CMS and Entail CRO.
Entail CRO
Entail CRO is a code-free A/B testing and conversion rate optimization (CRO) software. It enables users to run high-impact experiments at scale without developer support. Key capabilities include auto-generating lightweight conversion tests, deploying winning versions, and maximizing conversion rates site-wide. It is designed for CRO specialists, growth marketers, and performance teams.
Entail CMS
Entail CMS is a content management plugin that centralizes content workflows from strategy to publishing. It helps teams create, edit, and publish content directly to their site, solve on-page SEO tasks (meta tags, URLs, schema, redirects) without code, and maintain brand consistency through customizable workflows and real-time collaboration.
Integrations
Entail integrates with platforms including BigCommerce, Google Analytics, Hootsuite, HubSpot, Mailchimp, Mixpanel, Salesforce, Semrush, Shopify, Squarespace, Webflow, Weebly, Wix, WooCommerce, and WordPress.
FAQ Highlights
- Who is Entail best for? Businesses wanting to grow revenue through SEO or maximize conversions with CRO, especially teams managing large content libraries.
- What makes Entail different? Combines automation, code-free testing, and full control. Users can auto-generate A/B tests without developer support.
- Trial period: Two-week free trial for CMS; lower-cost trial for first three months of CRO software.
- Site speed: Tests process before page load to ensure speed and zero flicker.
- Developer requirement: No developer needed for CRO software.
- Technical learning curve: Designed to be user-friendly for all levels.
- Testable elements: Anything impacting conversion (copy, CTAs, layouts, forms). Custom experiments available with CRO service.
- Brand and tone: Auto-generates conversion elements that match brand design and tone; customizable templates available.
- Setup help: CRO service provides custom tests, dev support, and expert guidance.
- Time to results: Many users see conversion lifts within the first month; significant compounding growth within three to six months.
- CMS content quality: Centralizes workflow with built-in review and compliance steps to produce higher-quality content faster.
- CMS integration: Integrates with every platform including WordPress, Webflow, Wix, Shopify, and custom websites.
- Google algorithm updates: Focuses on creating valuable content aligned with Google's core principles rather than optimizing for every small update.
