Faraday

Faraday is a customer context platform that enriches first-party data with real-world consumer signals to power personalized experiences. It provides access to over 1,500 curated attributes on 240 million U.S. adults, including demographics, financial signals, property details, and lifestyle metrics. Faraday uses this data to build custom predictive models—such as propensity to convert, next best offer, or persona clustering—and delivers them via REST API, MCP server, or native integrations.

Key Features

• Identity Graph (FIG): Deterministic consumer data covering 240 million U.S. adults with 1,500+ attributes per individual.
• Custom Predictions: Automatically build and deploy machine learning models using your first-party data combined with Faraday's context.