Firsthand
Deploy AI brand representatives to engage customers directly
Target Audience
- Digital marketers
- E-commerce brands
- Media publishers
- Brand managers
Hashtags
Overview
Firsthand lets brands create AI-powered representatives that interact with consumers in real time across websites and ads. It turns your product expertise into personalized guidance that builds trust while keeping full control over brand voice and customer data.
Key Features
Real-time guidance
Surfaces relevant content at crucial decision moments
Customer insights
Generates rich interaction transcripts for analytics
Data control
Lakebed™ system ensures secure data sharing
Multi-channel deployment
Works on websites, paid media, and partner platforms
Campaign personalization
Adapts messaging based on real-time user needs
Use Cases
Educate consumers on product features
Generate qualified marketing leads
Convert readers into subscribers
Fuel contextual commerce opportunities
Pros & Cons
Pros
- Maintains full brand voice control
- Provides actionable customer insights
- Works across multiple channels
- No AI expertise required for setup
Cons
- Requires existing brand content/knowledge base
- May need integration with marketing tech stack
Frequently Asked Questions
How does Firsthand protect customer data?
Uses advanced encryption, strict access controls, and privacy measures to keep information secure
Can we maintain our brand voice with AI Agents?
Yes, brands define the scope and application while the platform ensures consistent voice alignment
Do we need AI expertise to use this?
No, campaigns can be launched in weeks without special AI resources
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