Firsthand

Firsthand is a Brand Agent Platform that enables marketers and publishers to create AI-powered brand representatives. These Brand Agents dynamically deliver brand knowledge in real time across websites, paid media, and beyond, shortening the path from consumer interest to action. The platform provides rich transcripts that reveal how different customer groups think and engage, acting as real-time surveys for deeper insights. Firsthand's Lakebed data rights management solution ensures brands maintain control over their voice, knowledge, and data while securely sharing information with partners.

Marketers use Brand Agents to share brand stories, educate consumers on offerings, generate and qualify leads, reach new audiences, streamline conversion paths, and learn more about customers. Publishers use them to unlock new revenue streams, convert readers into subscribers, drive reader engagement, and fuel commerce through contextual product discovery.

Key Benefits

• Shortens the path from interest to action by surfacing the right content at the right moment
• Provides rich transcripts that reveal customer thinking and engagement patterns
• Lakebed data rights management keeps brand voice and data under control
• Enables real-time, personalized interactions across multiple channels