BASES AI Product Developer

NIQ BASES AI Product Developer is a solution that enables technical insights, research & development, and sensory scientists to cut research time by 65%, reduce research costs, and reach the market up to six months faster than with traditional consumer research.

Key Features

• AI sensory panel profiles products and formulations before physical prototype creation
• Set AI parameters for countries, prediction categories, and demographics
• Provides liking predictions by country, optimization strategies, and cultural differences
• Results are rationalized with insights from Sensory Scientists

Use Cases

• Benchmarking: Compare product performance against competitors
• Prototype Screening: Evaluate and improve new prototypes
• Optimization: Enhance existing product performance
• Line Extensions: Determine which flavors to develop next
• Lift & Shift: Assess consumer appeal of products in other countries
• Create: Build new product formulations using in-market product data

Key Benefits

• Make data-driven decisions with precise predictions and comprehensive analysis
• Stay ahead of the competition by continuously innovating product offerings
• Reduce development costs by minimizing the need for physical samples and extensive testing
• Validate AI with your own panel using NIQ trained expertise

Key Benefits

• Reduces research time by 65%
• Lowers research costs
• Enables market entry up to six months faster than traditional research
• Provides optimization recommendations before physical prototype creation