Klujo is a platform that transforms newsletter content into daily word games. It uses AI to automatically generate a new word challenge each day based on the creator's latest post. Subscribers play via a branded progressive web app (PWA) with push notifications that drive daily return visits. Creators earn passive income through optional ad views, affiliate reward redemptions, and brand sponsorships. Klujo handles game generation, push notifications, rewards marketplace, and payouts, taking a 30% revenue share. It is designed to increase subscriber engagement and retention between content drops, and works across various niches.