MagicBrief

MagicBrief is a creative analytics and research platform that helps teams bridge the gap between media and creative. It enables data-driven decisions by identifying which creative elements drive ad performance, tracking competitor activity, and streamlining the briefing process. The platform offers three core capabilities: Creative Analytics, Creative Research, and Creative Briefs.

Key Features

• Creative Analytics: Provides insights beyond metrics to highlight which creative elements generate returns, enabling confident decision-making.
• Creative Research: Allows users to search over 12 million ads from leading brands using AI, track competitor themes, hooks, and copy, and receive AI-powered competitor summaries.
• Creative Briefs: Unifies performance data, creative references, and recommendations in one place to reduce team back-and-forth. Includes AI script writing and winning brief templates.
• AI-Powered Recommendations: An always-on performance radar that suggests what to create next.
• Automatic Slack Reporting: Delivers automated summaries of performance and competitor activity.
• Integrations: Syncs data from Meta, TikTok, YouTube, and LinkedIn.

Who It's For

MagicBrief is designed for brands, agencies, and creative teams looking to improve ad spend efficiency and creative output. It is used by thousands of teams including 8-figure brands.

Workflow

The platform supports a continuous cycle of improvement: Analysis (find ad account learnings), Research (source ad references), and Briefing (brief new concepts).