Pencil
Generate high-performing ad creatives with AI-driven insights
Overview
Pencil helps businesses create better ads faster using AI. It generates ad copy and visuals while predicting performance, letting teams focus on strategic tweaks instead of starting from scratch. All-in-one platform handles creation, collaboration, and performance tracking - trusted by 5,000+ brands producing over 1M AI ads.
Key Features
AI Content Generation
Create ad copy+visuals through chat interface
Performance Prediction
2x better predicted performance using $1B ad spend data
Team Collaboration
Review/approval workflows in one platform
Multi-Channel Publishing
Launch ads directly to Google/Facebook/Amazon etc.
Creative Editing Suite
Refine AI outputs with human touch
Use Cases
Generate e-commerce product ads
Create performance social media content
Adapt global campaigns for local markets
Produce seasonal/holiday promotions
Quickly refresh underperforming ads
Pros & Cons
Pros
- Proven performance prediction model
- End-to-end workflow from creation to launch
- Supports major ad platforms natively
- Enterprise-grade collaboration features
Cons
- Steep learning curve for non-marketers
- Limited customization in lower tiers
- Pricing unclear beyond free version
Pricing Plans
Free
monthlyFeatures
- Basic AI generation
- 5 creative exports/month
- Single user access
Pro
monthlyFeatures
- Unlimited generations
- Team collaboration
- Multi-channel publishing
- Performance analytics
Enterprise
annualFeatures
- Dedicated support
- SSO/SAML
- Custom workflows
- API access
Pricing may have changed
For the most up-to-date pricing information, please visit the official website.
Visit websiteFrequently Asked Questions
Is there a free version?
Yes - free plan includes basic features with 5 monthly exports
Can teams collaborate on ads?
Pro+ plans include review/approval workflows and version control
Which ad channels are supported?
All major platforms including Google, Meta, TikTok, and Amazon
Integrations
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