Market ResearchUser Experience TestingAI Interviews

Outset

Conduct hundreds of AI-moderated research interviews simultaneously

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Outset

Target Audience

  • Market Research Teams
  • Product Managers
  • UX Researchers
  • Brand Strategists

Hashtags

#MarketResearchAI#QualitativeAnalysis#UserInsights#ProductTestingTool#AIReseachPlatform

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Overview

Outset combines survey scalability with interview-depth insights using AI moderation. It lets researchers test concepts, understand audiences, and gather qualitative data at unprecedented speed. The platform handles video/audio sessions and automatically synthesizes findings, saving hundreds of manual hours.

Key Features

1

Mass Interviews

Run hundreds of video/audio sessions concurrently in any language

2

AI Synthesis

Automatically analyze responses to surface key insights

3

Custom Guides

Tailor AI interviewer behavior to specific study needs

4

Secure Data

Azure-powered security with full participant anonymity

Use Cases

🌏

Map market landscapes at scale

💡

Test product concepts rapidly

🖍️

Conduct usability studies efficiently

📣

Measure brand equity insights

Pros & Cons

Pros

  • Combines quantitative scale with qualitative depth
  • Supports multilingual participant engagement
  • Saves 100+ hours per project (per customer testimonial)
  • Enterprise-grade data security

Cons

  • May need technical setup for panel integrations

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