Outset
Conduct hundreds of AI-moderated research interviews simultaneously
Target Audience
- Market Research Teams
- Product Managers
- UX Researchers
- Brand Strategists
Hashtags
Overview
Outset combines survey scalability with interview-depth insights using AI moderation. It lets researchers test concepts, understand audiences, and gather qualitative data at unprecedented speed. The platform handles video/audio sessions and automatically synthesizes findings, saving hundreds of manual hours.
Key Features
Mass Interviews
Run hundreds of video/audio sessions concurrently in any language
AI Synthesis
Automatically analyze responses to surface key insights
Custom Guides
Tailor AI interviewer behavior to specific study needs
Secure Data
Azure-powered security with full participant anonymity
Use Cases
Map market landscapes at scale
Test product concepts rapidly
Conduct usability studies efficiently
Measure brand equity insights
Pros & Cons
Pros
- Combines quantitative scale with qualitative depth
- Supports multilingual participant engagement
- Saves 100+ hours per project (per customer testimonial)
- Enterprise-grade data security
Cons
- May need technical setup for panel integrations
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