Consolidate financial accounts with AI-driven wealth insights
Principal brings all your bank accounts, investments, and financial goals into one dashboard. It automatically tracks your net worth and uses AI to provide personalized insights about your portfolio. Designed for anyone who wants to make smarter money decisions without spreadsheet headaches.
Connect 11,000+ banks/brokerages through Plaid integration
Automated portfolio analysis delivered to your inbox
Manage finances across 13 currencies including USD/EUR/GBP
Link properties to mortgages with Zestimate valuations
Add unlisted institutions for complete financial picture
Website only mentions web access through browsers
Uses Plaid for bank connections, but specific security measures not detailed
Contact [email protected] for account changes/deletions
This tool is best for:
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Principal can be integrated with these apps and services:
Recent data shows that Principal has 2.6K monthly visits (106.0% increase from the previous month), 28.0% bounce rate, and average 1.69 pages per visit.
Traffic is primarily driven by 6 different sources, with users from 1 countries worldwide, led by United States contributing 100% of total traffic. SEO performance is shown by 5 tracked keywords, with "principal.com personal login" being the top-performing keyword with 0 monthly searches. See below for more info.
Monthly Visits
2.6K
Pages per Visit
1.69
Bounce Rate
28.0%
Average Time on Site
2s
| SEO Keyword | Volume | CPC |
|---|---|---|
| principal.com personal login | 0 | - |
| principal.com login | 610 | - |
| principal login in | 360 | - |
| principal sign-up | 200 | - |
| principal com login | 180 | $3.69 |
| Source | Traffic Share |
|---|---|
| Direct | 17% |
| Search | 34% |
| Social | 42% |
| Referrals | 6% |
| Paid Referrals | 1% |
| Country Name | Traffic Share |
|---|---|
 | 100% |
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