Market ResearchEye-TrackingNeuromarketing
5
51

RealEye

Conduct eye-tracking studies easily from your browser

Freemium
Free Version
Visit Website
RealEye

Available On

Desktop

macOS
Windows
Linux

Target Audience

  • Researchers
  • Marketing Professionals
  • Students
  • Business Analysts

Hashtags

#UserExperience#EyeTracking#WebcamTechnology

Overview

RealEye is an innovative platform for conducting eye-tracking and neuromarketing studies entirely online. It allows users to analyze gaze data in real-time using just a webcam. This makes eye-tracking accessible for researchers, businesses, and educators, saving time and resources in the process.

Key Features

1

Web-Based

No software installation required; runs in any web browser.

2

Real-Time Analysis

Analyze user gaze data instantly during studies.

3

Multiple Language Support

Conduct tests in various languages for diverse participants.

4

Customizable Studies

Tailor studies to meet specific research needs and requests.

5

Emotional Analysis

Collect facial coding data to gauge participant emotions.

Use Cases

🔍

Conduct market research studies

👩‍🎓

Assist students with remote eye-tracking experiments

🛍️

Analyze advertising effectiveness

📊

Evaluate website usability

🖥️

Run live online interviews with eye-tracking

Pros & Cons

Pros

  • User-friendly system for quick study generation
  • Accessible via any mobile web browser
  • Responsive customer support
  • High accuracy in gaze point predictions

Cons

  • Participants need a webcam and a laptop/PC
  • Limited to studies shorter than 10 minutes for external participants

Pricing Plans

Free Trial

One-time
Free

Features

  • Limited access to features
  • Basic eye-tracking capabilities

Pricing may have changed

For the most up-to-date pricing information, please visit the official website.

Visit website

Frequently Asked Questions

How accurate are the eye-tracking results?

RealEye studies are proven to be around 110 px accurate, allowing for precise user interaction analysis.

How does online webcam eye-tracking work?

It predicts a person's gaze point using AI to analyze images from a webcam, all in real-time.

Who can participate in my study?

Participants can be your own users or RealEye participants, who need a laptop/PC with a webcam.

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