Sounder

Sounder is an AI-powered platform that helps publishers and advertisers maximize podcast advertising potential through contextual targeting, brand safety, and promotional content generation. It uses AI to analyze podcast content at the episode and marker level, enabling precise ad placements that align with brand values. For publishers, Sounder offers tools to understand brand suitability based on GARM and IAB standards, monetize more catalog content, and ensure brand safety for every campaign. For brands and agencies, it provides contextual insights, brand-safe podcast inventory, and seamless integration with ad stacks. The platform also generates tailored promotional assets like summaries and social posts to boost episode visibility. Sounder integrates with Triton Digital CMS (Spreaker and Omny Studio), Megaphone, and custom solutions. Trusted by industry leaders including iHeartMedia, LinkedIn, NPR, and Audacy.

Key Benefits

• AI-powered contextual targeting at the marker level
• Brand safety and suitability based on GARM and IAB standards
• Generates promotional assets like summaries and social posts
• Seamless integration with major podcast CMS and ad systems