Sounder AI
Align podcast ads with relevant content using AI-powered contextual targeting
Target Audience
- Podcast Publishers
- Digital Advertisers
- Media Buying Agencies
Hashtags
Overview
Sounder AI helps brands place contextually relevant ads in podcasts while ensuring brand safety. It also empowers podcast publishers to monetize their content effectively and create promotional assets automatically.
Key Features
Contextual Targeting
Matches ads to podcast content at marker-level precision
Brand Safety
Filters content using GARM/IAB industry standards
Promotional Automation
Generates episode summaries and social posts
Ad Stack Integration
Works with Triton Digital, Megaphone, and custom CMS
Insights Dashboard
Visualizes podcast data for media planning & verification
Use Cases
Target podcast ads by specific episode topics
Ensure brand-safe content placements
Auto-generate promotional social posts
Monetize back-catalog podcast episodes
Analyze podcast content at transcript level
Pros & Cons
Pros
- AI-driven content analysis at marker level
- Seamless integration with major podcast CMS
- Dual value for advertisers & publishers
- Comprehensive brand safety controls
Cons
- Primarily focused on podcast ecosystem
- Requires existing CMS integration for full benefits
Frequently Asked Questions
How does Sounder ensure brand safety?
Uses GARM/IAB standards to filter content and lets users set custom risk thresholds
Can I use Sounder with my existing CMS?
Integrates with Triton Digital, Megaphone, and supports custom solutions
Does Sounder work for older podcast episodes?
Yes, helps monetize back-catalog content while maintaining brand safety
Integrations
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