TheyDo
Align teams to uncover customer journey insights and business opportunities

Target Audience
- Enterprise customer experience teams
- Cross-functional product managers
- Business transformation leaders
- Customer insights analysts
Hashtags
Overview
TheyDo helps organizations break down department silos by unifying customer data into actionable journey maps. It uses AI to analyze both structured metrics and unstructured feedback, enabling teams to prioritize opportunities that benefit both customers and business goals. The platform claims to reduce decision-making time by 90% while increasing operational efficiency by 36%.
Key Features
Journey AI
Analyzes unstructured data to surface hidden customer insights
Unlimited Users
Free plan allows enterprise-wide collaboration at scale
Custom Taxonomy
Standardizes workflow across complex organizations
Enterprise Security
SOC-2 and ISO 27001 certified data protection
Use Cases
Map cross-department customer journeys
Prioritize high-impact business opportunities
Align teams on shared customer goals
Analyze unstructured customer feedback
Pros & Cons
Pros
- Reduces time-to-decision by 90% according to case studies
- Breaks down organizational silos with unified journey maps
- Free tier supports unlimited users for enterprise adoption
- Combines quantitative metrics with qualitative insights
Cons
- Primarily designed for large enterprises (may be overkill for SMBs)
- Requires organizational buy-in for full effectiveness
Frequently Asked Questions
How does TheyDo ensure data security?
TheyDo maintains SOC-2 Type 1 and ISO 27001 certifications with detailed policies available in their Trust Center.
Reviews for TheyDo
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