Backtrack

Backtrack is an AI-powered platform designed for event organizers to capture, transcribe, and analyze scheduled 1:1 meetings at hosted buyer events, trade shows, and appointment-based programs. The platform uses dedicated devices that automatically start and stop recording based on each attendee's agenda, eliminating the need for manual note-taking. Recordings are transcribed using AI tailored for hosted buyer programs and busy venues. Each meeting is turned into a structured summary with buyer intent, objections, priorities, and next steps, providing sales and marketing teams with actionable follow-up data. Backtrack helps organizers prove event ROI to sponsors and exhibitors, leading to higher rebooking rates and stronger renewal leverage. The platform also offers admin dashboards for viewing team activity, leads, transcripts, and performance reports, as well as optional anonymized macro reports for organizers on conversation trends and sentiment.

Key Features

• Automatic meeting capture: Devices start and stop based on attendee agendas.
• AI transcription: Tailored for hosted buyer programs and noisy venues.
• Structured meeting summaries: Includes buyer intent, objections, priorities, and next steps.
• Admin dashboard: View leads, transcripts, deal ammo, next steps, live progress, and performance reports.
• Opt-out mechanism: Attendees can pause recording or opt out via a dedicated page.