BooleanMaths

BooleanMaths is a marketing analytics and automation platform that provides complete visibility into performance data. It tracks customer journeys, connects ad spend to revenue, and optimizes campaigns using accurate attribution models. The platform integrates with Google and Meta Conversion APIs for server-side tracking, ensuring reliable data even when cookies are blocked. Key features include multi-channel attribution, user journey enrichment, live P&L tracking, CAPI server-side tracking, post-purchase surveys, and audience segmentation. It helps brands and agencies fix attribution gaps, recover lost conversions, and scale profitable ad spend.

Key Benefits

• 95%+ attribution accuracy
• Real-time insights with 0–5 minute delay
• Server-side tracking works without cookies
• Integrates with Meta and Google Conversion APIs