BooleanMaths
Optimize marketing spend through accurate customer journey tracking
Target Audience
- eCommerce marketers
- Growth marketing teams
- Performance marketing managers
Hashtags
Overview
BooleanMaths helps eCommerce brands track customer behavior across channels to improve ad performance and budget allocation. It solves tracking inaccuracies caused by cookie limitations and iOS updates. The platform uses first-party data and AI to show which marketing efforts actually drive sales.
Key Features
Pulse Tracking
Accurate first-party customer journey tracking across channels
AI Attribution
Custom ML models for precise marketing impact analysis
Ad Integration
Direct integration with major ad networks for optimization
Cross-Channel Insights
Combine online/offline data for complete marketing picture
Use Cases
Track cross-channel customer journeys
Optimize Facebook/Google ad budgets
Predict marketing ROI with AI simulations
Reduce customer acquisition costs
Pros & Cons
Pros
- Solves cookie/IOS14 tracking limitations
- Combines online and offline data sources
- Proprietary AI for budget simulations
- Direct ad platform integrations
Cons
- Primarily focused on eCommerce businesses
- Requires technical setup for data integration
Pricing Plans
Free
monthlyFeatures
- Basic analytics
- 3 connected channels
- 7-day data retention
Starter
monthlyFeatures
- Advanced attribution
- 10 connected channels
- 30-day data retention
Growth
monthlyFeatures
- AI budget simulations
- Unlimited channels
- Priority support
Pricing may have changed
For the most up-to-date pricing information, please visit the official website.
Visit websiteFrequently Asked Questions
How does BooleanMaths handle iOS14 tracking limitations?
Uses first-party tracking and server-side integrations to bypass browser/app restrictions
Can I use this for offline store analytics?
Yes, integrates CRM and physical store data with online journeys
What makes this different from Google Analytics?
Focuses on multi-touch attribution and marketing ROI calculation
Integrations
Reviews for BooleanMaths
Alternatives of BooleanMaths
Predict customer behavior across channels using real-time analytics
Automate cross-channel ad tracking for profit optimization
Optimize ad spend with AI-powered marketing attribution analytics
Lower customer acquisition costs with AI-powered audience targeting