Automate spreadsheet reporting with live data integrations
Equals connects your spreadsheets directly to business data sources like Stripe, Salesforce, and SQL databases. Never manually export CSVs again - data updates automatically for real-time insights. Create custom reports for SaaS metrics, sales pipelines, and financial forecasts using familiar spreadsheet formulas. Trusted by finance teams for subscription analytics and operational reporting.
Connect directly to Stripe, Salesforce, and SQL databases in real-time
Analyze data with drag-and-drop interface for instant insights
Get help writing SQL queries and spreadsheet formulas
Pre-built frameworks for ARR tracking and SaaS metrics
Edit spreadsheets simultaneously with version control
Connects directly to live data sources with automatic updates, eliminating manual CSV exports
Yes - customize ARR calculations and SaaS metrics without locked definitions
SOC 2 Type II certified with encryption and granular access controls
This tool is best for:
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Equals can be integrated with these apps and services:
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Recent data shows that Equals has 66.3K monthly visits (56.6% increase from the previous month), 38.0% bounce rate, and average 2.72 pages per visit.
Traffic is primarily driven by 6 different sources, with users from 5 countries worldwide, led by United States contributing 49% of total traffic. SEO performance is shown by 5 tracked keywords, with "equals" being the top-performing keyword with 25.3K monthly searches. See below for more info.
Monthly Visits
66.3K
Pages per Visit
2.72
Bounce Rate
38.0%
Average Time on Site
1m 13s
| SEO Keyword | Volume | CPC |
|---|---|---|
| equals | 25.3K | $1.76 |
| equals saas | 400 | - |
| equals spreadsheet | 340 | $4.85 |
| equals ai | 190 | - |
| equals site uptime | 90 | - |
| Source | Traffic Share |
|---|---|
| Direct | 53% |
| Search | 33% |
| Social | 3% |
| Referrals | 10% |
| Paid Referrals | 1% |
| Country Name | Traffic Share |
|---|---|
 | 49% |
 | 5% |
 | 4% |
 | 4% |
 | 3% |
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