Automate spreadsheet reporting with live data integrations
Equals connects your spreadsheets directly to business data sources like Stripe, Salesforce, and SQL databases. Never manually export CSVs again - data updates automatically for real-time insights. Create custom reports for SaaS metrics, sales pipelines, and financial forecasts using familiar spreadsheet formulas. Trusted by finance teams for subscription analytics and operational reporting.
Connect directly to Stripe, Salesforce, and SQL databases in real-time
Analyze data with drag-and-drop interface for instant insights
Get help writing SQL queries and spreadsheet formulas
Pre-built frameworks for ARR tracking and SaaS metrics
Edit spreadsheets simultaneously with version control
Connects directly to live data sources with automatic updates, eliminating manual CSV exports
Yes - customize ARR calculations and SaaS metrics without locked definitions
SOC 2 Type II certified with encryption and granular access controls
This tool is best for:
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Equals can be integrated with these apps and services:
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Recent data shows that Equals has 48.4K monthly visits (-12.4% decrease from the previous month), 43.0% bounce rate, and average 1.77 pages per visit.
Traffic is primarily driven by 6 different sources, with users from 5 countries worldwide, led by United States contributing 50% of total traffic. SEO performance is shown by 5 tracked keywords, with "equals" being the top-performing keyword with 20.8K monthly searches. See below for more info.
Monthly Visits
48.4K
Pages per Visit
1.77
Bounce Rate
43.0%
Average Time on Site
51s
| SEO Keyword | Volume | CPC |
|---|---|---|
| equals | 20.8K | $0.75 |
| equals ai | 330 | - |
| fully loaded cac payback table cohort | 140 | - |
| bop arr | 130 | - |
| equals ai spreadsheet | 0 | - |
| Source | Traffic Share |
|---|---|
| Direct | 52% |
| Search | 33% |
| Social | 3% |
| Referrals | 11% |
| Paid Referrals | 1% |
| Country Name | Traffic Share |
|---|---|
 | 50% |
 | 7% |
 | 5% |
 | 4% |
 | 3% |
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