PERQ
Automate lead capture and nurturing for multifamily properties
Target Audience
- Multifamily property managers
- Apartment marketing teams
- Property management companies (PMCs)
- Leasing office staff
Hashtags
Overview
PERQ helps apartment communities automate lead management to boost leases while reducing marketing costs. It combines AI chatbots, cross-channel automation, and analytics to convert website visitors into qualified leads. The platform reduces reliance on expensive ads by capturing more free leads through 24/7 engagement and reactivating old prospects automatically.
Key Features
Conversational AI
24/7 chatbots engage prospects across website, SMS, and calls
Lead Reactivation
Automatically re-engage past leads in new leasing cycles
Cross-Channel Engagement
Unified automation across Google, email, SMS, and phone
Automated Nurturing
Personalized follow-ups based on prospect behavior
Funnel Analytics
Track lead sources and conversion paths visually
Use Cases
Automate prospect follow-ups 24/7
Qualify apartment rental leads
Reduce PPC advertising costs
Track marketing ROI for PMCs
Manage leasing team workflows
Pros & Cons
Pros
- Reduces cost-per-lead by up to 80%
- 24/7 lead engagement without staff
- Centralized CRM integration
- Actionable conversion analytics
Cons
- Specialized for multifamily housing niche
- Requires existing website traffic
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