PERQ

PERQ is a multifamily marketing platform that helps property management companies (PMCs) achieve higher occupancy with less work and cost. It combines PPC management, cross-channel conversational AI, lead nurture automation, and website conversion tools to capture and convert more leads from low-cost and free sources.

Key Features

• Website Conversion Tools: Interactive experiences to engage and capture visitors.
• PPC Management: Data-driven advertising on Google, Facebook, YouTube, and Instagram.
• AI Leasing Assistant & Conversations: 24/7 conversational AI for prospect communication across chat, SMS, email, and phone.
• AI Nurture Technology: Automated SMS and email sequences to re-engage and convert leads.
• Tour Scheduler: In-person, self-guided, and virtual tour scheduling with reminders.
• PERQ Pulse: Unified marketing command center for spend, data, and performance tracking.
• Source Attribution: Full-funnel analytics to identify high-converting lead sources.

Use Cases

• Capturing website visitors through personalized CTAs and chat.
• Automating follow-up to increase lead-to-tour conversion rates.
• Reducing cost-per-lead by generating more free traffic and leads.
• Integrating with existing CRMs to pass qualified leads to onsite teams.

Who It’s For

Multifamily property management companies, marketing directors, and leasing teams seeking to streamline lead generation and conversion.

Key Benefits

• Combines PPC, AI chatbots, and nurture automation in a single platform
• Reduces cost-per-lead by up to 80% and doubles lead-to-tour conversion
• Integrates with leading multifamily CRMs and property management systems
• Provides full-funnel attribution and renter journey analytics