Segments is a customer data platform (CDP) designed for Shopify merchants. It uses AI to automatically analyze customer data and create actionable segments, helping businesses understand their customer journey and increase repeat purchases. The platform offers instant segmentation, natural language querying via SegmentsGPT, powerful analytics including cohort and RFM analysis, and seamless syncing with marketing channels like Klaviyo, Meta, and Google. No coding is required, and the setup takes minutes. Segments aims to replace platform-specific segmentation with unified audiences, enabling targeted campaigns across multiple channels. It is trusted by over 1,000 Shopify brands and is Shopify Plus certified.
Key Benefits
- Instant customer segmentation with prebuilt segments
- Natural language segment builder (SegmentsGPT)
- No-code setup and integration
- Connects with major marketing platforms like Klaviyo, Meta, and Google