Yabble

Yabble is a generative AI platform designed to help businesses and agencies answer market research questions quickly. It offers a suite of tools including Virtual Audiences for AI personas, Gen as an AI research assistant, Count for automated theming and sentiment analysis, and Summarize for condensing long-form data into actionable insights. The platform aims to boost productivity and maximize ROI by delivering accurate insights in minutes. Trusted by major brands like YouGov, McDonald's, and Procter & Gamble, Yabble is used by marketing and insights teams to validate concepts, analyze open-ended responses, and generate reports efficiently. Subscriptions start at $800 per month.

Key Features

• Virtual Audiences: Create AI personas that react like real audiences to test creative ideas.
• Gen: An AI research assistant for data analysis and answering business questions.
• Count: Automatically theme and analyze sentiment from text data.
• Summarize: Consolidate complex data into concise, insightful summaries.

Who It’s For

• Marketers and insights teams within companies.
• Market research agencies and research consultants.