Yasna

Yasna is an AI assistant that conducts in-depth interviews with text, voice, and video. It is designed to make qualitative research as accessible as surveys, combining human-like moderation with machine efficiency. Yasna supports researchers at every stage: setup, respondent recruitment, automated interviewing, and instant analysis.

Key Features

• AI-assisted Setup & Guide Creation: Define research objectives, draft questions, and instruct Yasna where to probe. Upload text, images, videos, mockups, and landing pages for testing.
• Built-in Respondents Recruitment: Share interview links or recruit via built-in access to trusted online panels. AI-driven screening ensures target audience participation.
• Automated Interviewing: Conducts hundreds of conversations daily in 45+ languages. Probing naturally to reveal true feelings and motivations. Respondents can answer in text, voice, or video.
• Instant Analysis: Interviews are transcribed and summarised in a story-driven format. Pre-built or custom reports allow asking questions in natural language and structuring findings. Output is ready for translation.
• Adaptive Interviewing: Tailors follow-ups to each answer, avoiding repetition and staying aligned with goals.
• Empathetic Interaction: Uses supportive replies to create an atmosphere of understanding.
• Free from Bias: Maintains objectivity with no previous interview influencing the next.
• Data Security & GDPR Compliance: Data encrypted and stored in the EU on Microsoft Azure. Compliant with GDPR and ISO 27001:2022.

Use Cases

• Market Research: Uncover attitudes, behaviours, and motivations. Evaluate early-stage concepts and ad ideas. Conduct multi-country studies.
• UX Research: Map customer journeys, identify pain points, and gather churn feedback.
• CX Research: Capture voice of customer, evaluate support, and dig into loyalty drivers.

Who It’s For

Market researchers, product managers, and HR managers.