Artisan

Artisan provides Ava, an autonomous AI Business Development Representative (BDR) that handles outbound sales motions end-to-end. Ava finds leads, sends personalized multi-channel outreach (email, social, phone), handles objections, and books meetings at a fraction of the cost of a human BDR. The platform supports intent-driven cold outbound by monitoring real-time signals like funding rounds and hires, and runs continuous A/B testing to optimize copy. It also re-engages existing CRM contacts such as MQLs, conference leads, closed-lost deals, and churned accounts with context-aware messaging. For account management, Ava uses CRM and product usage data to run upsell, cross-sell, and expansion campaigns, sending on behalf of each account owner. Artisan integrates with major GTM tools like HubSpot, Google, ZoomInfo, BigQuery, and Salesforce, and is trusted by companies including SaaStr, SumUp, and CookUnity.

Key Benefits

• Autonomous end-to-end outbound motion
• Multi-channel outreach (email, social, phone)
• Intent-driven signals and continuous A/B testing
• Integrates with CRM and data tools