Outlit is a customer context platform that unifies customer data from across your tools – CRM, billing, analytics, support, and communication – into a single, clean API, MCP, and CLI for AI agents. It enables teams to build proactive agents that detect churn risk, identify expansion opportunities, automate renewal prep, and resolve tickets, without building custom pipelines.
Key Features
- Identity resolution: Maps entities across Stripe, HubSpot, PostHog, and other tools into a unified customer graph.
- Event normalization: Converts raw APIs into typed facts (e.g., champion silent, P1 open, buying intent) so agents query a clean shape.
- Temporal state: Maintains time-series data, allowing queries like “what changed last week” with a single request.
- Unified data model: A canonical schema that lets you swap vendors without rewiring agents.
Use Cases
- Churn triage: Agents surface accounts with usage drops, missing QBRs, or silent champions for proactive intervention.
- Expansion signals: Agents detect buying intent from call transcripts, deal stalls, or plan change discussions.
- Renewal preparation: Automated briefs on upcoming renewals, with context like open tickets and health trends.
- Support alerting: Real-time flagging of unresolved P1 tickets or product complaints in Slack.
How It Works
- Connect your existing tools – Stripe, HubSpot, Slack, Gmail, PostHog, etc.
- Outlit syncs data, resolves identities, normalizes events, and tracks changes.
- Your agents access the customer graph via REST API, MCP, or CLI.
- You trigger agents within your preferred environment: Claude Code, Cursor, or custom sandboxes.
Who It’s For
Customer success, sales, and support teams at B2B SaaS companies that want to operationalize AI agents for proactive customer management.
