Blueshift

Blueshift is a Customer Engagement Platform (CEP) designed for cross-channel marketers to unify customer and content data and orchestrate intelligent personalization. The platform includes a Customer Data Platform (CDP) for unifying and activating customer data, Customer AI with agentic, generative, and predictive AI capabilities, and a Cross-Channel Marketing Hub for automating marketing messages across channels such as email, SMS/MMS, push notifications, in-app messages, paid media, website content, WhatsApp, and cloud apps. Key features include campaign journeys, audience segmentation, profile unification, and audience insights. Blueshift serves industries including retail & e-commerce, financial services, healthcare, banks & credit unions, edtech, and media & publishing. Use cases include orchestrating journeys, nurturing leads, driving engagement, reducing abandonment, retaining subscribers, and growing lists.

Key Benefits

• Unifies customer data from multiple sources
• Provides AI-powered personalization and predictions
• Supports cross-channel marketing automation
• Offers pre-built integrations with popular platforms