Toolbit.ai
Toolbit.ai

Clay

Automate sales prospecting with multi-source data enrichment

Monthly Visits: 1.2M
Tiered
API Available
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Clay

What is Clay?

Clay helps sales and growth teams automate lead generation and CRM management by aggregating data from 10+ sources. It uses AI to research prospects, personalize outreach, and keep customer data fresh. Teams save hours by automating repetitive tasks like list-building and data hygiene.

Key Features of Clay

  1. 1

    Multi-Source Enrichment

    Combine data from 10+ providers for accurate lead profiles

  2. 2

    AI Research Agent

    Automatically find company insights and prospect details

  3. 3

    CRM Auto-Updates

    Keep Salesforce/HubSpot clean with real-time data syncing

  4. 4

    Personalized Outreach

    Generate tailored messages using prospect data

  5. 5

    Lead Scoring

    Prioritize accounts with custom scoring models

Clay AI Tool Use Cases

  • ๐Ÿ“ˆ
    Build targeted ABM campaigns
  • ๐Ÿงน
    Automate CRM data cleanup
  • โœ‰๏ธ
    Generate personalized sales emails
  • ๐Ÿ”
    Track company hiring signals
  • ๐Ÿค–
    Research prospects automatically

FAQs from Clay

What data sources does Clay use?

Combines 10+ providers including LinkedIn, company websites, and public databases

Can I use Clay without a CRM?

Yes, but maximum value comes from CRM integration

How does the free trial work?

14-day Pro trial with full feature access, no credit card required

Pros & Cons of Clay

Pros (4)

  • Combines multiple data sources for comprehensive profiles
  • Deep CRM integrations with automation
  • AI-powered research reduces manual work
  • Scalable for enterprises and startups

Cons (3)

  • Learning curve for complex workflows
  • Usage-based credit system requires monitoring
  • Limited native CRM options beyond Salesforce

More Info About Clay

Who is using clay?

This tool is best for:

  1. Sales Operations Teams
  2. Growth Marketers
  3. Enterprise Account Executives
  4. Startup Founders

Clay's Tags

Explore more niche AI tool websites by clicking on a tag* (works only if it has enough tools).

#AISales #ProspectingTool

Integrate Clay With These Apps

Clay can be integrated with these apps and services:

  • Salesforce
  • LinkedIn
  • HubSpot
  • Google Maps
  • Slack
  • Zapier

Clay Social Media

Visit Clay on social media to stay updated with the latest news and features.

Website Analytics of Clay

Clay Website Traffic & SEO Analysis:

Recent data shows that Clay has 1.2M monthly visits (20.5% increase from the previous month), 36.0% bounce rate, and average 6.17 pages per visit.
Traffic is primarily driven by 6 different sources, with users from 5 countries worldwide, led by United States contributing 32% of total traffic. SEO performance is shown by 5 tracked keywords, with "clay" being the top-performing keyword with 301.1K monthly searches. See below for more info.

Monthly Visits

1.2M

(+20.5%)

Pages per Visit

6.17

Bounce Rate

36.0%

Average Time on Site

6m 7s

Traffic Trend(May 2025 - Jul 2025)

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Top Keywords

SEO KeywordVolumeCPC
clay
301.1K$0.54
clay ai
48.4K$11.46
clay pricing
14.6K$2.77
clay.com
5.0K-
clay university
3.5K-

Traffic Sources Distribution

Traffic Share by Source

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Source Breakdown Details

SourceTraffic Share
Direct
58%
Search
35%
Social
2%
Referrals
5%

Global Traffic Distribution

Traffic Share by Country

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Geographic Breakdown Details of top 5 countries

Country NameTraffic Share
United States32%
India9%
United Kingdom8%
Spain4%
Ireland3%
Analytics data is estimated (from third-party analytics providers) and for reference only.

๐Ÿš€ Clay Launch Badge

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