Clay
Automate sales prospecting with multi-source data enrichment
Overview
Clay helps sales and growth teams automate lead generation and CRM management by aggregating data from 10+ sources. It uses AI to research prospects, personalize outreach, and keep customer data fresh. Teams save hours by automating repetitive tasks like list-building and data hygiene.
Key Features
Multi-Source Enrichment
Combine data from 10+ providers for accurate lead profiles
AI Research Agent
Automatically find company insights and prospect details
CRM Auto-Updates
Keep Salesforce/HubSpot clean with real-time data syncing
Personalized Outreach
Generate tailored messages using prospect data
Lead Scoring
Prioritize accounts with custom scoring models
Use Cases
Build targeted ABM campaigns
Automate CRM data cleanup
Generate personalized sales emails
Track company hiring signals
Research prospects automatically
Pros & Cons
Pros
- Combines multiple data sources for comprehensive profiles
- Deep CRM integrations with automation
- AI-powered research reduces manual work
- Scalable for enterprises and startups
Cons
- Learning curve for complex workflows
- Usage-based credit system requires monitoring
- Limited native CRM options beyond Salesforce
Frequently Asked Questions
What data sources does Clay use?
Combines 10+ providers including LinkedIn, company websites, and public databases
Can I use Clay without a CRM?
Yes, but maximum value comes from CRM integration
How does the free trial work?
14-day Pro trial with full feature access, no credit card required
Integrations
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