Scal-e

Scal-e is a cloud marketing platform built on a Customer Data Platform (CDP) that helps B2B and B2C brands unify customer data, ensure privacy compliance, and drive acquisition and loyalty. It offers end-to-end modules including data management, data privacy, audience builder, customer journey orchestration, customer retention (loyalty programs, referral, preference center), and customer intelligence (BI self-service, clienteling). The platform integrates over 100 source connectors and 30 channel connectors for omnichannel orchestration. Scal-e personalizes experiences through dynamic content and customer scores, and enables compliance with GDPR and CCPA. It is used across industries such as banking, insurance, retail, media, healthcare, and automotive.

Key Features

• Data Unification & Quality: Collect, unify, and normalize data into a single customer view with cleansing and enrichment.
• Privacy & Preferences: Ensure compliance with data privacy regulations (GDPR, CCPA) through preference centers and consent management.
• Recommendation & Personalization: Segment audiences, build dynamic content, and use customer scores to personalize messages.
• Acquisition & Loyalty: Manage loyalty programs, referrals, and omnichannel campaigns across conversational, relational, and transactional channels.
• Customer Journey Orchestration: Automate marketing and customer service workflows.
• Customer Intelligence: Self-service BI and clienteling tools for deep customer insights.

Use Cases

• Unifying offline, online, and on-chain data for a 360° customer view.
• Running personalized marketing campaigns with dynamic audiences.
• Setting up loyalty programs and preference centers.
• Ensuring compliance with data privacy regulations.

Key Benefits

• Unifies customer data into a 360° single customer view
• Ensures privacy compliance with GDPR and CCPA
• Enables personalization through dynamic content and customer scores
• Supports omnichannel acquisition and loyalty programs