Tracardi
Unify customer data across platforms for personalized engagement
Target Audience
- Marketing teams
- CTOs/Technical leaders
- Data-driven businesses
Hashtags
Social Media
Overview
Tracardi is an open-source customer data platform that helps businesses break down data silos and create unified customer profiles. It collects information from websites, apps, and other systems to give teams a complete view of customer interactions. With real-time data processing and no-code automation, it enables personalized marketing while remaining affordable compared to traditional CDP solutions.
Key Features
Real-time processing
Instant customer data updates for timely engagement
Open-source flexibility
Full control with customizable workflows and plugins
No-code automation
Set up integrations without programming skills
Multi-tenant support
Cost-effective solution for large organizations
Unified profiles
Merge customer data from all touchpoints
Use Cases
Sync customer data across channels
Automate marketing campaigns without coding
Integrate legacy systems via JavaScript
Create 360-degree customer views
Trigger real-time user interactions
Pros & Cons
Pros
- Free open-source version available
- Self-hosted data control
- Real-time customer journey tracking
- No-code integration options
Cons
- Requires technical expertise for self-hosting
- Limited pre-built integrations compared to enterprise CDPs
Pricing Plans
Free Open-Source
one-timeFeatures
- Basic CDP functionality
- Self-hosted deployment
- Community support
Paid Commercial
Features
- Production support
- Advanced features
- Priority updates
Pricing may have changed
For the most up-to-date pricing information, please visit the official website.
Visit websiteFrequently Asked Questions
Does Tracardi offer a free version?
Yes, Tracardi has both free open-source and paid commercial versions.
How does Tracardi collect website data?
By embedding a JavaScript snippet that tracks user interactions like page views and clicks.
Can Tracardi work with legacy systems?
Yes, integration requires just pasting JavaScript code into existing webpages.
Integrations
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