Simple Analytics is a privacy-first web analytics platform that serves as an alternative to Google Analytics. It helps website owners understand visitor behavior without tracking personal data or using cookies. The platform is EU-based, hosted in the Netherlands, and designed to comply with GDPR, PECR, CCPA, and other privacy regulations.
Key Features
- Privacy by design: No personal data is stored; no cookie banners required. The lightweight script increases website speed.
- Simple UI: An easy-to-use dashboard provides key stats like page views, referrers, countries, and UTM parameters.
- AI-powered analytics: Users can ask natural language questions to get insights without digging through reports.
- Event tracking: Auto-collect events like downloads, outbound links, and email clicks. Goals and conversion funnels are supported.
- Integrations: Import data from Google Analytics, connect via Google Tag Manager or WordPress, and export to Power BI, Google Looker Studio, or data lakes.
- Automated reports: Schedule email reports to share with team members.
- Mobile support: iPhone widgets and home screen shortcuts for on-the-go monitoring.
Who It’s For
Simple Analytics is trusted by over 600 customers including governments (e.g., UK Government, Scottish Government), NGOs, and enterprises like Bloomberg, Michelin, and Hyundai. It is suitable for organizations and individuals who prioritize visitor privacy while needing actionable website insights.