Cust

Cust is an AI agent for customer retention that helps B2B companies spot risk and growth signals across their entire customer base. It connects to CRM, email, calendar, and data sources to continuously deep-research accounts, prioritize the portfolio, and draft retention actions that can be executed in one click. Cust aims to give every customer the attention of a dedicated account manager automatically, replacing rigid legacy tools with adaptive, goal-based flows. It is designed for customer success teams to transition from CSMs to Retention Engineers, increasing net revenue retention.

Key Features

• Continuous deep-research of customer base for hidden risks, next steps, and expansion revenue.
• Prioritized portfolio view with recommended actions and reasoning.
• One-click execution of multi-step actions like QBR briefs, churn forecasts, ROI calculations, and renewal proposals.
• No rigid automations, templates, or complex implementation required.

Integrations

Cust integrates with 20+ tools including Salesforce, HubSpot, Gmail, Outlook, Google Calendar, Zendesk, Intercom, Snowflake, BigQuery, Mixpanel, PostHog, Zoom, Fireflies, and Granola.