Cortana

Cortana is an AI platform that orchestrates agentic teams across marketing and sales to help brands scale paid acquisition without adding headcount. It addresses common bottlenecks in ad performance such as missing data, slow creative testing, and slow lead follow-up.

Key Features

• Ad Tracking: Tracks the full customer journey and syncs real purchase data back to ad platforms using server-side pixel tracking and profit-based attribution.
• AI Ad Creatives: Uses conversion data to test, launch, and optimize new ad variations directly inside ad accounts.
• Sales Agents: Follows up with leads across multiple channels—including call, text, WhatsApp, email, and Instagram DM—in under 60 seconds.

How It Works

1. Connect Revenue Data: Integrates with sources like Shopify, Stripe, Meta, and Google to unify data.
2. Track Ads: Monitors the path from click to conversion and sends better signals to ad accounts to lower CAC.
3. Launch Creatives: Generates data-backed ad variations to keep up with scaling demands.
4. Follow Up: Contacts leads instantly across all channels before they go cold.

Who It’s For

• Agencies: Take on more clients without scaling operations.
• Ecommerce: Create AI UGC based on top performing ads and follow up with abandoned carts.
• Sales Funnels: Automate media buying, follow up with leads, and book more appointments.

Key Benefits

• Tracks full customer journey and syncs real purchase data to ad platforms
• Generates and tests data-backed AI ad creatives directly inside ad accounts
• Follows up with leads across multiple channels in under 60 seconds
• Centralizes revenue data from various sources into one unified system